Sid and Al were sitting in a Chinese restaurant. “Sid,” asked Al, “are there any Jews in China?”

“I don’t know,” Sid replied. “Why don’t we ask the waiter?”

When the waiter came by, Al asked him, “Are there any Chinese Jews?”

“I don’t know sir, let me ask,” the waiter replied, and he went into the kitchen. He returned in a few minutes and said, “No, sir. No, Chinese Jews.”

“Are you sure?” Al asked.

“I will check again, sir,” the waiter replied and went back to the kitchen. While he was still gone, Sid said, “I cannot believe there are no Jews in China. Our people are scattered everywhere.”

When the waiter returned he said, “Sir, no Chinese Jews.”

“Are you really sure?” Al asked again.

“I cannot believe there are no Chinese Jews.”

“Sir, I ask everyone,” the waiter replied exasperated. “We have Orange Jews, Prune Jews, Tomato Jews and Grape Jews, but we have no Chinese Jews.”

Crash Course in Speaking Chinese
Chinese Phrase – English Translation

Ai Bang Mai Ne: I bumped into the coffee table

Chin Tu Fat: You need a face lift

Gun Pao Der: An ancient Chinese invention

Hu Flung Dung: Which one of you fertilized the field?

Hu Yu Hai Ding: We have reason to believe you are harboring a fugitive

Jan Ne Ka Sun: A former late night talk show host

Kum Hia: Approach me

Lao Ze Sho: Gilligan’s Island

Lao Ze: Not very good

Lin Ching: An illegal execution

Moon Lan Ding: A great achievement of the American space program

Ne Ahn: A lighting fixture used in advertising signs

Shai Gai: A bashful person

Tai Ne Bae Be: A premature infant

Tai Ne Po Ne: A small horse

Ten Ding Ba: Serving drinks to people

Wan Bum Lung: A person with T.B.

Yu Mai Te Tan: Your vacation in Hawaii agrees with you

Wa Shing Kah: Cleaning an automobile

Wai So Dim: Are you trying to save electricity?

Wai U Shao Ting: There is no reason to raise your voice

Cracking an international market is a goal of most growing corporations. It shouldn’t be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example, observe the following examples below.

The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means “bite the wax tadpole” or “female horse stuffed with wax” depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.”

In Taiwan, the translation of the Pepsi slogan “Come alive with the Pepsi Generation” came out as “Pepsi will bring your ancestors back from the dead.”

Also in Chinese, the Kentucky Fried Chicken slogan “finger-lickin’ good” came out as “eat your fingers off.”

The American slogan for Salem cigarettes, “Salem – Feeling Free,” got translated in the Japanese market into “When smoking Salem, you feel so refreshed that your mind seems to be free and empty.”

When General Motors introduced the Chevy Nova in South America, it was apparently unaware that “no va” means “it won’t go.” After the company figured out why it wasn’t selling any cars, it renamed the car in its Spanish markets to the Caribe.

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say “It won’t leak in your pocket and embarrass you.” However, the company mistakenly thought the spanish word “embarazar” meant embarrass. Instead the ads said that “It wont leak in your pocket and make you pregnant.”

An American t-shirt maker in Miami printed shirts for the spanish market which promoted the Pope’s visit. Instead of the desired “I Saw the Pope” in Spanish, the shirts proclaimed “I Saw the Potato.”

Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water.