What would happen if we priced our “COWS” using the same criteria the auto industry uses to price a “CAR”?
LIST PRICING A COW
A farmer had been taken several times by the local car dealer. One
day, the car dealer informed the farmer that he was coming over
to purchase a cow. The farmer priced his unit as follows:
BASIC COW………………………………………….$499.9
Shipping and handling…………………………………35.75
Extra Stomach………………………………………….79.25
Two Tone Exterior……………………………………142.10
Produce Storage Compartment…………………..126.50
Heavy Duty Straw Chopper………………………..189.60
Four Spigot/High Output Drain System………….149.20
Automatic Fly Swatter…………………………………88.50
Genuine Cowhide Upholstery………………………179.90
Deluxe Dual Horns……………………………………..59.25
Automatic Fertilizer Attachment……………………339.40
4X4 Traction Drive Assembly………………………884.16
Pre-delivery Wash and Comb………………………..69.80
______________________________________________
FARMER’S SUGGESTED LIST PRICE: …….$2,843.3
Additional Dealer Adjustments: ……………………….300.00
TOTAL LIST PRICE (Including Options)………$3,143.36
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